On 19 September 2017, the UN Migration Agency (IOM) and the National Coordinating Committee on Combatting and Preventing Illegal Migration and Trafficking in Persons (NCCPIM&TIP) launched a national awareness raising campaign on irregular migration of Egyptian youth and children.
The campaign, titled Your Family, Your Dream, Your Life aims to sensitize Egyptian youth to the risks of irregular migration journeys, using a combination of digital and traditional media to maximize reach and impact.
Under the leadership of NCCPIM&TIP, IOM Egypt developed a video featuring Egyptian international footballer Hazem Emam, to inform children and youth and their families about the risks involved in attempting sea migration journeys.
“The national media campaign under the slogan Your Family, Your Dream, Your Life sends an appeal through a TV advertisement featuring Hazem Emam, who sends a message to the youth and their families on the dangers of irregular immigration and that solutions exist and come from within us through hard work, perseverance and initiative,” said Ambassador Naela Gabr, the Chairperson of NCCPIM&TIP.
Watch the video below (in Arabic).